Sex scandal drives ‘Cathy Pacific’ to evaluate Advertising tactics

A sex scandal has insisted Cathay Pacific to evaluate a marketing campaign that receipts the airline as "the team who go the further mile to make you feel extraordinary."

A sex scandal has enforced Cathay Pacific to analyze a fresh marketing campaign that bills the airline as 'the team who go the extra mile to make you feel special' 

The Hong Kong mover initiated an inquiry last week after photos were posted on the internet of a woman in a red team similar to its cabin squad uniform performing a sex act on a man, allegedly her boyfriend, on board.

Two Cathay workers often left the company, but the discomforting episode -- which allegedly happened in the cockpit -- has caused the airline to think pushing back its "People and Service" campaign.

"We are considering of holding the campaign back for a short break because the timing doesn't suitable us at the time," said a spokesman, noting that the "additional mile" slogan was launched in 2010.

The appearance of the images is thought to have agreed the promotional campaign, in which cabin crew and personals are marked on billboards and newspaper and magazine slots, a newspaper report said.

"The timing of this scandal in fact could not have been inferior in marketing terms," a Cathay Administration source was referred as informing the Sunday Morning Post.

"The extent for the slogan and the campaign to be misunderstood, or ridiculed and lampooned, on account of the cockpit incident, is clear."

The slogan was being utilized in online promotions on Sunday, though the spokesman, quoting privacy reasons, told AFP she could not expose if it would later on be used on billboards or other advertising.

John Slosar Cathay chief executive said in a statement associated late on Friday those two members of squad "shown in compromising situations" in the images "are no longer workers of the company."

It was not obvious whether the pair were dismissed or resigned willingly, as the airline said it would not reveal details.

The airline also denied saying whether the incident happened in the plane's cockpit, but said the inquiry set up no evidence to advise the act took place on any of its flights while airborne.

The unknown man in the image, who was said to be a pilot but was not wearing a Cathay pilot's uniform, has allegedly told a local newspaper that the photos were stolen from his private computer.