British anti-smoking group becomes huge hit in US Bible Belt.

A British-based anti-smoking organization called "God Hates Fags" has become a huge hit in Bible Belt America, thanks to its name. In Britain, "fag" is a colloquial term for the word "cigarette"; the group, located in London, decided to base its marketing strategy around the notion that God would likely not have approved of cigarettes because they damage the health of His children.


However, a misunderstanding with regards to the use of the word "fag" - which means homosexual in colloquial American-English - has led to a flood of contributions to the British charity from states in the southern US. "It suddenly dawned on us why we were getting all this support from across the pond," said Jeremy Rock, head of the UK-based campaign "Frankly, it was a little embarrassing. We will, of course, have to return the donations and inform the senders that our goal is a little different from theirs."