Facebook seeks to copyright the word 'BOOK' in new user agreement as company tightens grasp around other common words like 'wall' and 'face'

Facebook is again trying to assert itself as an unsurpassed brand by seeking to trademark the word ‘book.’

The social media behemoth secretly slipped in the small clause in its newest user agreement page, meaning that all Facebook users who log onto the site are agreeing to the terms.

While the assertion doesn’t make the trademark legally binding, the clause gives Facebook more protection and clout in future legal standings to protect its intellectual property.
As Wired reported, the change is tucked into Facebook’s Site Governance section.

It reads: ‘You will not use our copyrights or trademarks (including Facebook, the Facebook, and F Logos, FB, Face, Poke, Book, and Wall), or any confusingly similar marks, except as expressly permitted by our Brand Usage Guidelines or with our prior written consent.’ Read More