Pakistan is better recognize for bombs than bombs surprises, militant complexes than wealthy estates. Some innovative Pakistanis expect to change that insight with an initiate of a local version of the familiar celebrity magazine Hello!.

They intend to shape Pakistan's rich and celebrated: the striking cricket players, renowned Bollywood celebrities and influential politicians who lead discussions in the country's ritziest private clubs and lowliest tea stalls. They also expect to find musicians, fashion designers and other new geniuses who have yet to become domestic names.

"The image of Pakistan that is likely time and time again is pessimistic," said Zahraa Saifullah, CEO of Hello! Pakistan. "There is a fascinating side of Pakistan, and we wish to tap into that."

But rejoicing the lives of Pakistan's most well-off citizens is not without its censors in a country where much of the people live in below poverty line. Marketing one's richness could be dangerous as well since abducting for cash are on the high and drawing concentration from Islamist militants can mean death.

Wajahat Khan, a consulting editor at Hello! Pakistan, said they were aware of the understanding of publishing a glamour magazine in a conservative Muslim country where several people are fighting and intended to be "communally responsible and culturally aware."

"We are striving to be pleased in a war zone," Khan said Saturday at a news conference with Saifullah and other associates of the magazine's editorial staff. "We are attempting to celebrate what is still alive in a hard country."

Khan said they would do the whole thing they could to safe the security of the people they profile, but he wasn't too concerned.

"I don't think militant networks are going to be reading Hello! anytime soon," he said.

Pakistan by now has a chain of local publications that record the lives of the wealthy in big cities like Islamabad, Lahore and Karachi, particularly as they expect between wealthy parties. But the creators of Hello! Pakistan hope the magazine's worldwide brand and larger depth will appeal to the followers.

Hello! was started in 1988 by the publisher of Spain's Hola! magazine and is now published in 150 countries. It's renowned for its widespread coverage of Britain's royal family and once paid $14 million in a shared deal with People magazine for elite photos of Brad Pitt and Angelina Jolie's newborn twins.

The promotion for English-language publications in Pakistan is quite small. Most monthly and weekly magazines sell no more than 3,000 copies, said Khan, the consulting editor. But they expect to tap into the large Pakistani expatriate markets in the United Kingdom and the Middle East too.

Hello! Pakistan will be printed one time in a month and will value about $5.50, twice as much as what several poor Pakistanis make in a day. The first issue will be printed in mid-April and will concentrate on the Pakistani fashion industry.

Saifullah, who grew up seeing her mother and grandmother read Hello! As she hopped between London and Karachi, said it took her two years to persuade the magazine to publish a local edition in Pakistan.

"They were afraid about whether Pakistan was prepared for a magazine like this," she said.

But Saifullah understands the timing is ideal to showcase Pakistan's too often out of sight resources, quoting to Sharmeen Obaid-Chinoy, who newly became the first Pakistani film producer to succeed an Oscar for a documentary about the dilemma of female victims of acid assaults in the country.

"We desire to valve into the aesthetically gorgeous, the athletic, the stylish," said Saifullah. "There is so much just about on a daily basis that nobody ever covers. It's completely unknown."

Saving Face' 

 "Saving Face" won the Oscar for documentary short at the 84th Academy Awards on Sunday.

The Daniel Junge and Sharmeen Obaid-Chinoy film follows British plastic surgeon Dr. Mohammad Jawad, who returns to his homeland to help victims of acid burns. The film follows one woman as she fights to see that the perpetrators of the crime are imprisoned for life.

The documentary competed against “God Is the Bigger Elvis,” a Rebecca Cammisa and Julie Anderson film about a mid-century starlet who chose the church over Hollywood; “The Barber of Birmingham,” a Gail Dolgin and Robin Fryday film that follows the life of 85-year-old barber James Armstrong and the legacy of the civil rights movement; James Spione’s war film “Incident in New Baghdad”; and “The Tsunami and the Cherry Blossom,” a film by Lucy Walker and Kira Carstensen that follows survivors of Japan's 2011 earthquake and their struggle to recover from the wave that crushed their homes and lives.

The Academy Awards are taking place in Hollywood and are being televised live on ABC. They are presented by the Academy of Motion Picture Arts and Sciences, whose membership was recently examined in depth by the Los Angeles Times.