Sun-Maid raisin company faces criticism over new image.
Published by Julia Volkovah under on 5:19 AM![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZr1OyxB3KkgT34SD2OEVr0jQr5BT5Y1KOZvJdWjmkLph-mC7TztLy7oUdaydK-jl4u6a4_BrukPnLwp0e6APshVO9GHSnSJGXYV-G8OO2RKXAlu3pBHmSXEahU8QVId87oQst1q3iVxZf/s400/SunMaidGirl.jpg)
The US raisin-producer Sun-Maid Growers of California is facing heavy criticism over a recently unveiled decision to "update" the image of a female grape-picker that has featured in its logo almost since the co-op was founded in 1912. Sun-Maid has defended the change, which critics have described as "slutty" and "too sexy" - with a spokesperson for the co-op stating: "Now was the right time to update our image. We feel that this particular change simply better reflects the times in which we now live."
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoLOcHAO-cVEV-l2uR1oxjv9WBKDpXCc40vXUsVxoUyBDVcCfe12sggxoqTV6qcBWgBcE9tvCoJfXl41Qxmt2M_n2hrc1END3VOvbAAQgU07S2GIcXl6Q5pO7ZhIQWBm12x5m5CcjYXly9/s400/28.jpg)
Full story here.